‘It’s All Leggings’ was founded in 2017 with the pursuit of finding an answer to whether comfort could exist without sacrificing on style in women’s wear. The quest to identify that one inseparable quintessential piece that would complete the wardrobe of any woman.
Athleisure was our calling and the way to go. We decided to have fun by experimenting with versatile fabrics, textures, patterns and a myriad of colors. We then found ourselves at the anvil of redefining everyday comfort wear challenging even the undisputed title long held by Jeans since their conception. Finally, there was a multifaceted worthy challenger that could sport the coolness of Jeans yet the comfort of a second skin.
We expanded our Athlesuire suite to consist of Leggings, Jeggings, Activewear, Capris, Yoga pants and Shorts. In order to penetrate the quintessential space in the wardrobe we decided to keep our products extremely affordable without compromising on quality, delivering exceptional value to our customers.